Skip to main content
Go to accessibility notice


    World War II Propaganda (Incentive Division, U.S. Navy Department, Mid-1940s). Folded, Very Fine-. Poster (30" X 40") "Hit Hard! Hit Fast! Hit Often!" John Philip Falter Artwork.
    Chief Petty Officer John Philips Falter was among the most prolific poster designers for the U.S. Navy during World War II, creating over 300 pieces of propaganda for various recruitment drives. In this illustration, he portrays the esteemed Admiral William "Bull" Halsey, one of only four people to attain the rank of fleet admiral in U.S. history, spurring on civilian workers with his famous motto, "Hit hard, hit fast, hit often!" Signs of handling in this Heritage first include slight edge and fold wear, mild fold separations, light creases, and minor tears. There are some unobtrusive smudges, a small chip in the top right corner, and a thin dust shadow at the top left edge. Folded, Very Fine-.

    Estimate: $800 - $1,600.

    Sales Tax information

    Important information concerning Sales Tax and Resale Certificates. Learn More

    Terms and Conditions

    Bidding Guidelines and Bid Increments

    Glossary of Terms

    Auction Info

    Bidding Begins Approx.
    5th Friday
    Auction Dates
    27th-28th Saturday-Sunday
    Proxy Bidding Begins Approx.
    74 Days
    Bids + Registered Phone Bidders: N/A
    Lot Tracking Activity: N/A
    Page Views: 46
    Auction Type
    Signature®:  Heritage Live®:After Internet bidding closes, live bidding will take place through Your secret maximum bid placed prior to the live event will compete against the live bids. To maximize your chances of winning, enter realistic secret maximum bids on our site. Many of our proxy bidders are successful at winning lots in these auctions, and usually below their secret maximum. You can also place last minute bids directly with us by e-mailing or calling 1-866-835-3243. (Important note: Due to software and Internet latency, live bids may not register in time, so enter realistic proxy bids.)

    Signature® Floor Sessions
    Proxy bidding ends ten minutes prior to the session start time. Live Proxy bidding on Heritage Live starts 24 hours before the live session begins and continues through the session. During the live auction event, bidding in person is encouraged, and Heritage Live includes streaming audio and often video during the event.

    Track Item