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    Description

    A Fistful of Dollars (Unidis, 1964). Promotional Brochure (12 pp) (9.25" X 13.5").
    This is a very scarce promotional brochure for sales abroad, sent to key heads of theatre chains in many countries. The provenance is very interesting. It is from the Eduardo Ezio Pizzi Collection. Mr. Pizzi was in charge of all publicity and press relations for both Jolly Film (Fistful production company) and Unidis (European over-all distributor). You will see his name on the lower right spine of the back cover. It was Mr. Pizzi who took a film from pre-production all the way through release and eventual award ceremonies. Pizzi conceived many ideas for the artwork, the entire publicity launch and the release campaign. This exciting twelve page brochure features unique artwork and photographs, and text in both Italian and English. Note the credits on page two with Sergio Leone becoming Bob Robertson, Gian Maria Volonte...John Wells; Benito Stefanelli...Benny Reeves; and Bruno Carotenuto ...Carol Brown. This was an attempt to "Americanize" the film to boost initial distribution. The front fold-out has a slight lower left corner bend, and page three has some wrinkling and creasing. Very Fine+.


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    Auction Info

    Auction Dates
    November, 2010
    12th-13th Friday-Saturday
    Bids + Registered Phone Bidders: 2
    Lot Tracking Activity: N/A
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