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    Description

    A Fistful of Dollars (Unidis, 1964). Original "Flani" Black and White Artwork Mock-Ups (8) Various sizes: (6" X 17" - 10" X 19).
    An amazingly complete set of the original "flani" artwork mock-ups. Once approved, with spell checking and contractual considerations satisfied, these went to the "zincografia" where plates were made and then sent to the various Italian newspapers. These are one-of-a-kind and the only copies. Two of the flani were for the 1964 Italian initial release in Florence, with Sergio Leone's name still concealed, with the name "Bob Robertson." Five of the flani have Sergio Leone's name written correctly, and were for the wider Italian release. What is unique about this lot is that it is a complete mini-archive of the pre-release ads, the first day of release material, and the follow up ads, all designed to attract moviegoers. An incredible chance to study the actual "roll-out" of a landmark film. There are only occasional very mild corner bumps, important handwritten notes, and mild wrinkles. This is from the collection of Edoardo Ezio Pizzi, the man who handled all publicity and press relations for Unidis and Jolly Films and handled this film from pre-production through release. Very Fine.


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    Auction Dates
    November, 2010
    12th-13th Friday-Saturday
    Bids + Registered Phone Bidders: 1
    Lot Tracking Activity: N/A
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