Skip to main content
Go to accessibility options


    World War I Propaganda (Parliamentary Recruiting Committee, 1915). Very Fine- on Linen. British Recruiting Double Crown (20" X 29.5") "Daddy, What Did YOU Do in the Great War?"
    Having only a modest standing army at the beginning of World War I, Britain was in dire need of troops, yet wanted to delay forced conscription for as long as possible. Hence, the government put forth an extensive propaganda campaign to recruit new soldiers into their ranks, and few of their entries are as masterful as this famous piece. Many men were hesitant to leave behind their families and take a massive pay cut by joining the Britain's armed forces, afraid they would drive their family into poverty during their absence. And so, instead of making their typical appeals of duty or patriotism, the Parliamentary Recruiting Committee targeted a far more basic motivation: guilt. The tactic proved effective in 1915, resulting in a 50% increase of recruitments compared to 1914. The tagline, along with its carefully crafted image, has now become one of the most memorable pieces of British propaganda from WWI. It's Heritage's first time to offer this highly desirable, stone litho poster, which has light partial touchup applied to the folds, edge wear with small tears, pinholes, and a couple of minor chips at the edges. Very Fine-on Linen.

    Auction Info

    Auction Dates
    March, 2019
    23rd-24th Saturday-Sunday
    Bids + Registered Phone Bidders: 6
    Lot Tracking Activity: N/A
    Page Views: 885

    Buyer's Premium per Lot:
    20% of the successful bid (minimum $19) per lot.

    Sold on Mar 23, 2019 for: Sign-in or Join (free & quick)
    Track Item

    Heritage membership

    Join Now - It's Free

    1. Past Auction Values (prices, photos, full descriptions, etc.)
    2. Bid online
    3. Free Collector newsletter
    4. Want List with instant e-mail notifications
    5. Reduced auction commissions when you resell your
    Consign now
    • Cash Advances
    • More Bidders
    • Trusted Experts
    • Over 200,000 Satisfied Consignors Since 1976
    Consign to the 2022 March 26 - 27 Movie Posters Signature® Auction .

    Learn about consigning with us

    Grey is a true asset to Heritage Auctions and Heritage Auctions are a true asset to the Movie Poster Hobby.
    Jim G.,
    Ray, MI
    View More Testimonials receives more traffic than any other auction house website. (Source:

    Auction #162146 spotlights

    Houdini Lot (1911). Near Mint/Mint.

    Laurel and Hardy Lot (1930s). Very Fine/Near Mint.

    Somewhere in Sonora (Warner Bros.-Vitagraph, 1933). Fine- on Paper.

    Batman Returns (Warner Bros., 1992). Rolled, Very Fine+.

    The Mystery of the Wax Museum (Warner Bros., 1933). Near Mint.

    Loving You (Paramount, 1957). Rolled, Fine/Very Fine.

    This Island Earth (Universal International, 1955). Fine/Very Fine.

    World War II Propaganda (U.S. Government Printing Office, 1942). Folded, Very Fine/Near Mint.

    Video tutorial

    Getting the most out of search