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    Description

    The Blind Trail! (Mather and Company, 1926). Motivational Poster (35" X 46.5").
    Heritage is thrilled to present this "Mather Motivational" stone lithography poster printed in Chicago. During "The Roaring 1920s," the American spirit was fueled by idealism and economic expansion. Jobs were plentiful, and a movement known as Welfare Capitalism emerged, in which employers countered the grievances of labor unions and socialists by voluntarily offering higher wages, health insurance, reduced hours, and paid vacations in exchange for higher productivity and improved employee loyalty. Charles Mather, a Chicago printer, recognized the movement as a chance to expand his business by selling factory owners subscriptions to his poster series. He had seen the success of the government's propaganda poster campaign during WWI and applied the same advertising techniques, working instead with corporations striving to develop their employees. Mather sought out artists such as Willard Frederick Elmes, Hal Depuy, and Frank Beatty to create posters with bold graphics and simple, direct messages. Included in these were posters with such titles as "The Game is Won in the Ninth Inning," "Excuses Get You Nothing," and "Good Work Well Done." Employers could take their pick from a catalog of posters covering such workplace topics as practical jokes, fire prevention, laziness, accountability, and rumor spreading. With their poignant messages and eye-catching graphics, the posters were not easily ignored. Mather provided over 300 unique posters over the course of seven years, until the stock market crash of October 1928. Employers no longer had extra funds to spend on motivational material. So monumental is this series, the International Poster Gallery in Boston, Massachusetts launched a comprehensive exhibition of the works in 2008. Restoration has addressed two punch holes and a tear in the bottom border, and two punch holes in the top border. Fans of American nostalgia and exceptional poster design won't want to miss this unique piece. Very Fine- on Linen.


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    Auction Dates
    November, 2015
    21st-22nd Saturday-Sunday
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