Description

    Spa - Citron Belgium Advertising Poster (Gouweloos F. & S. Soc. An., Bruxelles, c. 1925). Poster (38" X 60").
    Around 1925, Spa mineral water company, named after the Belgian town in which it was established, created a beverage that combined their water with lemon juice, a novel idea at the time. The light, crisp elixir needed an advertising poster to match, and artist Géo François (1880-1968) was tapped for the design. He conveyed the essence of product quite deftly, adding a touch of whimsy --- the model's skirt has morphed into a voluptuous lemon itself. Spa - Citron water is still produced and popular today, as is this image, with reproductions readily available. Heritage is pleased to present a rare original of the advertisement with bright and fresh stone litho colors, seemingly impervious to process of aging. The linen has been trimmed up to the border and not into the poster and has separated slightly from the poster at the bottom right. Minor touchup has been applied to the folds. Very Fine on Linen.


    Fees, Shipping, and Handling Description: Movie Poster - Rolled (view shipping information)

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    Auction Dates
    July, 2015
    25th-26th Saturday-Sunday
    Bids + Registered Phone Bidders: 3
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