Star Wars (20th Century Fox, 1977). Very Fine+. Exhibitor's Souvenir Program (20 Pages, 9" X 11.75").. ...

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Star Wars (20th Century Fox, 1977). Very Fine+. Exhibitor's Souvenir Program (20 Pages, 9" X 11.75").
Even though its films take place in a galaxy far, far away, the Star Wars franchise has connected with audiences since the original film's release in 1977. 20th Century Fox had no idea that the film would resonate so much with fans, so when George Lucas agreed to pass up a $500,000 directing bonus to attain merchandising rights, it seemed safe for the studio to do. However, Lucas, who had seen the merchandising blitz that came with his good friend Steven Spielberg's Jaws, knew well the power that films had on consumers. George Lucas' imagination led to a licensing goldmine of action figures, play sets, posters, board games, books, trading cards, costumes, and more. It's been 45 years since Star Wars hit the screen, and the franchise has raked in over $29 billion in merchandise sales alone. Much more than the Joseph Campbell hero's journey set in a space opera, the retail and promotional items made in conjunction with this multi-faceted property have brought tremendous joy to fans worldwide and remain coveted among collectors. The characters, the settings, and the galaxy continue to be beloved by Force believers, and here we present an extensive treasure trove of rare items dating from 1977 to today. May the Fourth be with you!

An unrestored program with bright color and a clean overall appearance. It may have general signs of use, such as slight corner and spine wear.


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