Skip to main content
Go to accessibility notice

    Description

    Hoopla (Fox, 1933). Original Poster Art (22" X 27.5).
    Clara Bow, the saucy "It" girl of the silent screen, made her film farewell in this musical drama. The story takes place during the Chicago World's Fair of 1933. Bow plays Lou, a hootchy-kootchy dancer who is catapulted into stardom by a fast-talking barker. Hoping to escape her tawdry existence, Lou makes a play for a handsome young man, but by film's end she has bowed to the inevitable and returns to the sort of work she knows best. After this film, Bow retired to private life as the wife of cowboy star Rex Bell. Offered in this lot is the extremely rare original artwork done by artist Harold Seroy for the two sheet poster, printed only for distribution in the New York area and used for outdoor advertising. Heritage sold a copy of that poster for almost $5600 in 2008. Harold Seroy started at the art department of Warner Brothers in 1930 and went on to work for all the major studios until retiring in 1960. Although fairly unknown today, he designed the posters for such films as The Barefoot Contessa with Ava Gardner and Gilda with Rita Hayworth. This artwork is done in gouache and watercolor on illustration board. It has an older glue residue around the borders perhaps from a display mat put on it in an earlier time. There are two chips in the board at the top edge but in no way interferes with the artwork. It has been signed by the artist and dated 1931 - but we believe that was added much later. Fine+.


    Please see full-color, enlargeable images above for more details.

    View movie details on IMDB
    View movie details on AllMovie


    Auction Info

    Auction Dates
    November, 2013
    16th-17th Saturday-Sunday
    Bids + Registered Phone Bidders: 4
    Lot Tracking Activity: N/A
    Page Views: 1,009

    Buyer's Premium per Lot:
    19.5% of the successful bid (minimum $14) per lot.

    Sold on Nov 16, 2013 for: Sign-in or Join (free & quick)
    Track Item

    Heritage membership

    Join Now - It's Free

    VIEW BENEFITS
    1. Past Auction Values (prices, photos, full descriptions, etc.)
    2. Bid online
    3. Free Collector newsletter
    4. Want List with instant e-mail notifications
    5. Reduced auction commissions when you resell your
      winnings 
    Consign now
    • Cash Advances
    • More Bidders
    • Trusted Experts
    • Over 200,000 Satisfied Consignors Since 1976
    Consign to the 2022 March 26 - 27 Movie Posters Signature® Auction .

    Learn about consigning with us

    Grey is a true asset to Heritage Auctions and Heritage Auctions are a true asset to the Movie Poster Hobby.
    Jim G.,
    Ray, MI
    View More Testimonials

    HA.com receives more traffic than any other auction house website. (Source: Similarweb.com)

    Auction #162143 spotlights


    Jaws (Universal, 1975). Very Fine on Linen. One Sheet
    BID NOW


    You Only Live Twice (United Artists, 1967). Fine+ on Linen. One Sheet
    BID NOW


    The Wizard of Oz (MGM, R-1949). Folded, Fine/Very Fine. One Sheet
    BID NOW


    Action in the North Atlantic (Warner Bros., 1943). Folded, Fine/Very Fine. One Sheet
    BID NOW


    First Spaceship on Venus (Crown International, 1962). Folded, Fine/Very Fine. One Sheet
    BID NOW


    Some Like It Hot (United Artists, 1959). Fine/Very Fine on Linen. One Sheet
    BID NOW


    The Great Escape (United Artists, 1963). Fine+ on Linen. One Sheet
    BID NOW


    Jailhouse Rock (MGM, 1957). Folded, Very Fine-. Window Card
    BID NOW

    Video tutorial

    Getting the most out of search