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    Universal Exhibitor Book (Universal, 1932-1933). Exhibitor Book (10" X 13", 54 pages).
    Universal was riding high in 1932, following their successes with Frankenstein, Dracula, and All Quiet on the Western Front. This great exhibitor's book came on the heels of those triumphs for the studio, and offered some intriguing possibilities, including double page ads for The Invisible Man starring Boris Karloff, (the role was subsequently given to Claude Rains), and Cagliostro, about a man who lived for thousands of years, again with Karloff. That screenplay was reworked to become The Mummy. Nana is also here, to star Tala Birell, which was made later with Anna Sten at United Artists, and Laughing Boy, which wound up at MGM. There is a beautiful ad for The Old Dark House, which was made with Karloff, and a great two page spread advertising Tom Mix and his horse, Tony. The book has staining on the covers, and on the last page, with light wrinkling throughout. There is a paper clip stain on the inside back cover, and some light color transfer on several interior pages. The centerfold pages have come loose. Fine+.

    Auction Info

    Auction Dates
    March, 2012
    23rd-24th Friday-Saturday
    Bids + Registered Phone Bidders: 4
    Lot Tracking Activity: N/A
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