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Universal Exhibitor Book (Universal, 1932-1933). Exhibitor Book (10" X 13") (54 pages).. ...
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Universal Exhibitor Book (Universal, 1932-1933). Exhibitor Book (10" X 13") (54 pages).By the early 1930s, Universal was one of the biggest studios in Hollywood. After scoring hit after hit in the silent era, they triumphed in the early sound years with their legendary horror line-up. The beautiful exhibitor's book offered here captures the spirit of Universal at this exciting time, featuring ads for such legendary films as The Invisible Man (which was slated to star Karloff, billed as "the master of the impossible in make-up," but the role was subsequently given to Claude Rains), The Old Dark House, Nana, Laughing Boy, Once in a Lifetime, and a beautiful 2-page spread advertising Tom Mix and his horse, Tony. Also shown here are a number of films that were announced but never made, and others that were reworked so as to barely assemble the original film advertised. One of the most intriguing is a double-page ad for a Karloff movie called Cagliostro, about a man who had lived for thousands of years. The screenplay was reworked to become The Mummy. Best of all, the book sports color illustrations by some of the studio's greatest artists including Karoly Grosz, Kulz, A. M. Froelich, Mulford, Wynne W. Davies, and more. The book shows a small surface lift on the top border of the cover, but the interior pages are in excellent condition. This is a spectacular book from Universal's golden age of filmmaking. Very Fine-.
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