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    Le Thermogène (1949). Very Fine+. French Advertising Poster (31.5" X 47") Leonetto Cappiello Artwork.
    This indelible image was first printed in France in 1907 with a black background and slightly different wording. The initial printing claimed to cure coughs and rheumatism with Thermogène's hot poultice patches, but after 1913 the posters were changed to say they fight (combat) the symptoms of these ailments. An advertiser's dream, artist Leonetto Cappiello had a prolific career designing posters for companies, as he fully understood the concept of creating a memorable image that consumers would associate with a product, more so than the actual product itself. Although linen backed, the poster has not received any touchup and shows only a few creases as well as very minor tears. The linen has been trimmed nearly to the borders.

    Estimate: $500 - $1,000.

    Auction Info

    Proxy Bidding Ends
    22nd Sunday 11:50 am CT
    Auction Dates
    21st-22nd Saturday-Sunday
    Proxy Bidding Time Remaining
    24 Days 14h 59m 37s
    Internet/Mail Bids: 0
    Lot Tracking Activity: 18
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    This lot is in: 4 - Signature® Internet Session - No Floor or Phone Bidding (Mail, Fax, Internet, and Heritage Live):
    (Lots 86514-86816) - 12:00 PM Central Time, Sunday, March 22, 2020.
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    Additional Location Info:
    Heritage Auctions - Dallas
    3500 Maple Ave
    17th Floor
    Dallas, TX 75219

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