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    Description

    Bergasol French Advertising Poster (1976). Poster (46.5" X 59.5").
    Bernard Villemot (1911-1989) was a classic French artist recognized for his iconic adverting images for companies such as Bally shoes, Orangina, Perrier, and Bergasol tanning products. His distinct style of employing simple lines and bold swaths of solid color was influenced by photography, ideal for creating highly memorable brand recognition. A platinum, bob-haired sunbathing beauty peeps out from behind her shaggy bangs, seemingly wearing nothing but her Bergasol tanning cream. The woman's "ultra rapide" cinnamon "Bronzage Naturel" is punctuated by a lemon zest background in which her even more tanned companion lounges. There is light foxing in the yellow background, and some creasing to the left of the center. Touchup has been applied to the folds. Very Fine- on Linen.


    Auction Info

    Auction Dates
    July, 2015
    25th-26th Saturday-Sunday
    Bids + Registered Phone Bidders: 3
    Lot Tracking Activity: N/A
    Page Views: 596

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