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    Description

    Mickey Mouse Standee (RKO, 1937). Standee (35" X 58") "Boat Builders."
    In 1936 Walt Disney left United Artists and signed on with RKO to distribute his product. That studio, in conjunction with Disney, decided they would produce different promotional material for the animated cartoons. They began producing silk screen 30" X 40" posters instead of the typical one sheet and they also tested this standee as an in-theater advertising vehicle with replaceable placards, to bring the audience in. This large full color standee was printed and then applied to a pressboard backing and easel to stand in the lobby of a theater. The individual placards such as the one offered in this lot from the 1938 cartoon Boat Builders were then distributed to the exhibitor who would tack the placard onto the standee. This standee has been professionally restored and has had airbrush work throughout to bring it back to its original beauty. Fine.

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    Auction Dates
    March, 2016
    26th-27th Saturday-Sunday
    Bids + Registered Phone Bidders: 2
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