Description

    Mickey Mouse Exhibitor's Campaign Book (United Artists, early 1930s). Pressbook (9" X 12", 48 pages).
    Here's a real show-stopper: an early pressbook devoted to merchandising Walt Disney's greatest creation, Mickey Mouse. Issued in the early 1930s - we note the presence of one sheets for both Mickey's Nightmare (1932) and Flowers and Trees (1932) within these pages - this unique find illustrates Disney's early talent for marketing and promotion. Within just a few short years of his debut in Steamboat Willie (1928), Mickey was already building an empire with such "must have" items as Mickey lollipops, Mickey kiddie jewelry, Mickey handpuppets, Mickey undies, Mickey hankies, Mickey coloring books, Mickey ties, and more. Also included in this book is a blown-in piece of sheet music for ""What! No Mickey Mouse?" by Irving Caesar (who also wrote such classic tunes as "Just a Gigolo," and "Ten Cents a Dance"), which refers to the titular rodent as "...that slicky wacki wicki bolsheviki Mickey Mouse." Make of that what you will. For poster collectors, however, perhaps the most valuable material in this book is contained in the last double page spread, which outlines and illustrates the various posters available, including stock Mickey Mouse three sheets and half sheets, as well as individual one sheets for each new picture, and the same for Disney's Silly Symphony series. All in all, this book is a treasure trove for anyone interested in the early history of both Mickey Mouse and Disney. The book itself is in exceptional condition, with only a small crease in the back cover and a soft vertical crease throughout keeping it from an even higher grade. A find this important and unique may never come your way again. Very Fine.


    Fees, Shipping, and Handling Description: Movie Poster - Flat, Small (view shipping information)

    Sales Tax information  |  Terms and Conditions

    Bidding Guidelines and Bid Increments

    Glossary of Terms

    Auction Info

    Auction Dates
    March, 2010
    19th-20th Friday-Saturday
    Bids + Registered Phone Bidders: 4
    Lot Tracking Activity: N/A
    Page Views: 638

    Buyer's Premium per Lot:
    19.5% of the successful bid (minimum $14) per lot.

    Sold for: Sign-in or Join (free & quick)

    Heritage membership

    Join Now - It's Free

    VIEW BENEFITS
    1. Past Auction Values (prices, photos, full descriptions, etc.)
    2. Bid online
    3. Free Collector newsletter
    4. Want List with instant e-mail notifications
    5. Reduced auction commissions when you resell your
      winnings 
    Consign now
    • Cash Advances
    • More Bidders
    • Trusted Experts
    • Over 200,000 Satisfied Consignors Since 1976
    Consign to the 2018 March 31 - April 1 Movie Posters Signature Auction - Dallas.

    Learn about consigning with us

    Grey is a true asset to Heritage Auctions and Heritage Auctions are a true asset to the Movie Poster Hobby.
    Jim G.,
    Ray, MI
    View More Testimonials

    HA.com receives more traffic than any other auction house website. (Source: Similarweb.com)

    Auction #161743 spotlights


    2001: A Space Odyssey (MGM, 1968). One Sheet Style A
    BID NOW


    Fun in Acapulco (Paramount, 1963). Three Sheet
    BID NOW


    The Grateful Dead at the Fillmore West (Bill Graham, 1969). 1st Printing Concert Window
    BID NOW


    Halloween (Compass International, 1978). Blue Ratings Box Style
    BID NOW


    High Plains Drifter (Universal, 1973). One Sheet
    BID NOW


    One Million Years B.C. (20th Century Fox, 1966). One Sheet
    BID NOW


    San Fernando Valley (Republic, 1944). One Sheet
    BID NOW


    The Colossus of New York (Paramount, 1958). Lobby Card Set of 8
    BID NOW

    Video tutorial

    Getting the most out of search

    Recent auctions

    2017 July 29 - 30 Movie Posters Signature Auction - Dallas
    2017 July 29 - 30 Movie Posters Signature Auction - Dallas
    REALIZED $2,809,325