Lawrence of Arabia (Columbia, 1962). Full-Bleed Ro...Click the image to load the highest resolution version.
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DescriptionLawrence of Arabia (Columbia, 1962). Full-Bleed Roadshow Double-Sided Poster (30" X 40").
During the 1950s and early 1960s the studios were doing all they could to bring the audience back into the theater as the loss to television had left most of the majors crippled. Cinemascope, 3-D, and other techniques were used to lure the audience back to the theatrical experience. This is one of those posters that may have been a marketing advancement used at the flagship theaters showing the Roadshow engagement of this film. Placed on a light box, it is perhaps one of the first of the double sided displays. We know that Paramount Studios dabbled in the limited production of double-sided posters during this period for some of their blockbuster films such as Breakfast at Tiffany's, Zulu, One Eyed Jacks, and Nevada Smith. Though similar in design to the Style B Roadshow poster, this rolled one sheet has a bright red title instead of black, and also lacks the Winston Churchill quotation. Incredibly rare, we believe that there is only one other copy that has survived due to their fragile plastic material, which would crack if mishandled. Backed on linen, conservation to this poster includes repairs to a small bit of paper loss in José Ferrer's shoulder and few mild chips at the left corner and edge. There were horizontal cracks that have been restored, but most of these are in the background and do not affect the main image. There is post-restoration wear in the form of some small stains and smudges into the interior and a few cracks in the left background. There has been airbrushing at the top and bottom with some possible color enhancement in parts of the image and background. Fine+ on Linen.
Estimate: $2,000 - $4,000.
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