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    Description

    The Bride of Frankenstein (Universal, 1935). Universal Weekly Magazine (34 Pages). When Universal saw the potential of the sequel to their smash hit "Frankenstein," they produced a "Roadshow" attraction with the film, complete with a full-color deluxe press book and an array of posters to equal any of the studios largest productions of prestige. This "Universal Weekly" magazine, which was produced in-house to distribute to their exhibitors, is devoted to the ballyhoo of selling "The Bride." Though printed in black and white, it features full page layouts of the stars in costume, with their character's names. Also included is a two-page layout of the magnificent posters produced to sell the film. This magazine, which has a printing date of April 6, 1935, just two weeks before its release, was originally stapled in the spine. It has had the staples removed and punch holes placed in it to mount in a three-hole ring binder. There is minor fold separation within the cover page and minor wear throughout. There is a rubber stamp on the inside of the back cover. The magazine is stamped on the backside as having come from the Wilshire Theater in Beverly Hills, California. Fine/Very Fine.

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    Auction Info

    Auction Dates
    November, 2007
    13th-14th Tuesday-Wednesday
    Bids + Registered Phone Bidders: 3
    Lot Tracking Activity: N/A
    Page Views: 4,397

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