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    Description

    The Red Shoes (Eagle Lion, 1949). Field Manager's Pressbook (Multiple Pages, 10' X 15"). Fantasy.
    This is one of the most unusual pressbooks you will ever see. Eagle Lion of the UK issued Red Shoes in the US in 1949, unleashing one of the most aggressive and complete field marketing strategies ever attempted stateside. From their New York Office, they mailed this slew of campaign manuals covering every aspect of film ballyhoo that exists. The packet went primarily to Eagle Lion's "field men" and to theatre managers. There are pages detailing the local tie-ins, fashion shows, "Red Shoes" drinks!, Capezio tie-ins, etc. There is even a very rare "film-deal" contract for the theatre showing the film. The only thing missing from the kit is the photograph package, but the list of the photos is there. Starring Moira Shearer, Marius Goring, Anton Walbrook, Robert Helpmann. Directed by Michael Powell, Emeric Pressburger. An unrestored presskit with bright color and a clean overall appearance. The cover binder has some edge wear and tears, and smudging. The internal pages are near mint. Please see full-color, enlargeable image below for more details. Very Fine-.


    Please see full-color, enlargeable images above for more details.

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    Auction Info

    Auction Dates
    August, 2011
    14th Sunday
    Internet/Mail Bids: 6
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