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    Description

    Exclusive Teaser Calendar Sales Portfolio featuring Marilyn Monroe (Kaeser & Blair Inc., Cincinnati 2, Ohio, January, 1958). Sales Portfolio (Multiple Pages, 11" X 19" closed, 19" X 22" open).
    Heritage presents this highly unique lot, which consists of a sales portfolio for Kaeser & Blair-issued pin-up model "teaser" calendars from 1958. Customers could order a calendar with a choice of photos of four models, including "Practice Session," "Cleo," "Beautiful Gems," and "Golden Dreams" featuring Marilyn Monroe. Each nude photo has a plastic overlay or "censor" that did not come with the actual calendars that were tacked up in gas stations, barbershops, garages and the like. The "Golden Dreams" photo and a second one entitled "A New Wrinkle" were taken by photographer Tom Kelley in 1949, when a broke Marilyn Monroe's contracts with 20th Century Fox and Columbia had not been renewed. She earned $50, which went directly to paying the fee to claim her impounded car. The studios initially denied the images were of their star, but Monroe convinced execs that an exclusive interview and confession should run in newspapers on March 13, 1952. By this time, Monroe was a well compensated Hollywood studio dream, but she made no apology for her actions. In 1953, Hugh Hefner bought the rights to reproduce "Golden Dreams" as the first centerfold image for the very first issue of Playboy magazine. The image was used throughout the 1950s in calendar format, bearing "Marilyn Monroe" on the right side, unlike the original prints. Kaeser & Blair offered 25 calendars for $19.95, and up to 1000 calendars for $210. The red portfolio cover has edge tears, creasing, and water marks, and the overlays show slight bends. Fine/Very Fine.


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    Auction Info

    Auction Dates
    November, 2014
    22nd-23rd Saturday-Sunday
    Bids + Registered Phone Bidders: 4
    Lot Tracking Activity: N/A
    Page Views: 3,291

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