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    Dr. Jekyll and Mr. Hyde (Paramount, 1931). Jumbo Lobby Card (14" X 17").
    In one of the most pivotal moments of Rouben Mamoulian's legendary horror film, Mr. Hyde (Fredric March) drinks the elixir that will convert him back to the elegant Dr. Jekyll. This is considered the best version of Robert Louis Stevenson's classic story dealing with the good and evil natures that both lie within man and the possibility of each of those natures taking control of the individual. When the film was released on December 31, 1931 it went into competition with Universal's Frankenstein which had been released the month before; making it truly a memorable Christmas for horror fans. March's performance as the doctor struggling with his inner nature earned him an Oscar for Best Actor in the 1932 awards ceremony. And one must give credit to Wally Westmore's incredible makeup which assisted March's performance and helped the actor achieve that Oscar. It was sensational, lurid and completely haunting to audiences of the time and still holds up with viewers today. While this scene was used on a regular 11 x 14 lobby as well, it is far superior to that card by appearing in the larger jumbo lobby format and also making use of the linen finish paper which absolutely glows. And while most theatres would order the regular set of cards from the distributor, very few would order the far more expensive jumbo set. There was a depression on in America in 1931 and every dollar counted, making these jumbo cards an extravagance. Hence-- the rarity. This, and the other jumbo lobbies on this title are the only known examples to ever turn up, and after 82 years, there aren't likely to be any more uncovered. Three of the corners have had some minor creases which were supported on the verso of the card. There were also some minor crimps within the image and a light large crease that started in the center of the top edge and ran slightly diagonal through March's raised arm. These minor issues have been corrected with professional conservation methods and the card now displays beautifully. Once this amazing, elusive and highly desirable card is sold, another may never turn up on the market. Very Fine.

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    Auction Info

    Auction Dates
    July, 2013
    27th-28th Saturday-Sunday
    Bids + Registered Phone Bidders: 14
    Lot Tracking Activity: N/A
    Page Views: 4,305

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