Cachou Lajaunie (c. 1922). Very Fine+ on Linen. Fr...Click the image to load the highest resolution version.
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DescriptionCachou Lajaunie (c. 1922). Very Fine+ on Linen. French Advertising Poster (39.25" X 59.25") Leonetto Capiello Artwork.
Leonetto Capiello, one of the foremost poster artists of the Belle Epoch, created this famed piece of advertisement on the behalf of Leon Lajaunie, a pharmacist in Toulouse. Lajaunie hoped to solve one of the most persistent problems of the day: smoker's breath. People still enjoy his acacia-based mints today, almost one hundred years after their invention. This beautiful stone litho has received no touchup and shows only slight signs of wear including a pinhole at the top, thin creases, and a few very faint stains in the borders. Very Fine+ on Linen.
Estimate: $1,000 - $2,000.
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