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    Description

    Mickey Mouse Standee (RKO, 1937). Standee (36" X 60").
    In 1936 Walt Disney left United Artists and signed on with RKO to distribute his product. That studio, in conjunction with Disney, decided they would produce different promotional material for the animated cartoons. They began producing the silk screen 30" X 40" posters instead of the typical one sheet and they also tested this standee as an in-theater advertising vehicle with replaceable placards, to bring the audience in. This large full color standee was printed and then applied to a pressboard backing and easel to stand in the lobby of a theater. The individual placards such as the one offered in this lot from the 1937 cartoon The Whalers were then distributed to the exhibitor who would tack the placard onto the standee. We believe this standee to be perhaps the only one to have survived. We have sold some of the individual placards over the years but never this amazing standee. There were light foxing stains in the white areas and a few more in the yellow and green backgrounds. The edges of the yellow and green background were also worn a bit. There were nail holes in the standee where the studio affixed the top poster to the easel frame behind it and there was some signs of water damage along the bottom edge. All of this has been professionally restored and the standee looks wonderful. The top placard also had nail holes in each corner that have been restored and the placard is starting to peel away from a backing that was placed on it. Fine/Very Fine.


    Auction Info

    Auction Dates
    November, 2012
    29th-30th Thursday-Friday
    Bids + Registered Phone Bidders: 1
    Lot Tracking Activity: N/A
    Page Views: 1,393

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