Skip to main content
Go to accessibility notice
IMPORTANT: In-person floor bidding is temporarily suspended and our offices are closed, except for scheduled appointments. See details including all options for bidding remotely.


    A Hard Day's Night (United Artists, 1964). Poster Preliminary Layout (18" X 24").
    This very rare and very fun rough preliminary layout consists of one piece of artist's tracing paper stapled to a piece of thicker paper. It was meant to give a general idea of the poster's design showing the position of text and illustrations. The elements used here are pencil, and black and gray paint. This piece was created by the United Artists Publicity Department in 1964 in anticipation of the biggest hit of the year to reach the US shores. This rough concept was most likely for the US one sheet poster for the Beatles' film. The hand-drawn lettering in the bottom half of this sketch is very close to the completed artwork, but the upper design was completely changed, save for cartoon figures of the screaming girls, in the final design. As one can see from the pencil notation - the "OH!s" were going to be changed to "YEAH!s" before the concept was dropped altogether. This "YEAH! YEAH! YEAH!" concept was actually used on the German and Japanese posters for the release of the film. The Beatles' heads are a gray paper pasted onto tracing paper with the faces painted on the gray paper. This rough layout was saved from the dumpster when discarded by United Artists in the early 1970s, and is a unique piece of music history showing the evolution of this great ad campaign. A unique piece of art, it is an essential piece of Beatles history. Some light wrinkling and faint stains on the bottom and right borders. Fine/Very Fine.

    Please see full-color, enlargeable images above for more details.

    View movie details on IMDB
    View movie details on AllMovie

    Auction Info

    Auction Dates
    July, 2012
    25th-26th Wednesday-Thursday
    Bids + Registered Phone Bidders: 5
    Lot Tracking Activity: N/A
    Page Views: 1,326

    Buyer's Premium per Lot:
    19.5% of the successful bid (minimum $14) per lot.

    Sold for: Sign-in or Join (free & quick)
    Track Item

    Heritage membership

    Join Now - It's Free

    1. Past Auction Values (prices, photos, full descriptions, etc.)
    2. Bid online
    3. Free Collector newsletter
    4. Want List with instant e-mail notifications
    5. Reduced auction commissions when you resell your
    Consign now
    • Cash Advances
    • More Bidders
    • Trusted Experts
    • Over 200,000 Satisfied Consignors Since 1976
    Only 8 days left to consign to the 2020 July 25 - 26 Movie Posters Signature Auction - Dallas!

    Learn about consigning with us

    Grey is a true asset to Heritage Auctions and Heritage Auctions are a true asset to the Movie Poster Hobby.
    Jim G.,
    Ray, MI
    View More Testimonials receives more traffic than any other auction house website. (Source:

    Auction #162021 spotlights

    Planet of the Apes (20th Century Fox, 1968). Rolled, Fine/Very Fine. Insert

    E.T. The Extra-Terrestrial (Universal, 1982). Rolled, Very Fine+. One Sheet

    To Catch a Thief (Paramount, 1955). Fine- on Linen. Japanese B2

    8½ (Cineriz, 1963). Folded, Fine. Italian Locandina

    Golden Boy (Columbia, 1939). Folded, Fine/Very Fine. Three Sheet

    On Her Majesty's Secret Service (United Artists, 1970). Folded, Very Fine/Near Mint. International Six Sheet

    Abbott and Costello Meet Dr. Jekyll and Mr. Hyde (Universal International, 1953). Rolled, Fine. Half Sheet

    The Spider Woman Strikes Back (Universal, 1946). Rolled, Fine+. Half Sheet

    Video tutorial

    Getting the most out of search