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Press Release - July 31, 2017

Casablanca Stunner Tops $2.7 Million Movie Poster Auction at Heritage

Italian 4-fogli ties record for most ever paid at auction for any movie poster

Casablanca Poster
DALLAS, Texas (Feb. 6, 2017) — A stellar 4-fogli from Casablanca (Warner Brothers, 1946) tied the world record for the highest price ever paid for a movie poster sold at auction when it realized $478,000, and headlined a group of four lots that realized six-figure returns, driving the total for Heritage Auctions' July 29-30 Movie Posters Auction in Dallas all the way up to $2.7 million.

Italian posters are well known for their extraordinary quality, and this illustration by Luigi Martinati is considered perhaps the finest image found in any advertisements for the film, which went from being a film studio executives hoped would break a profit to one of the most beloved films ever produced.

"The buyer has just set a world record and acquired what we in the poster collecting world would equate to a masterpiece," Heritage Auctions Vintage Posters Director Grey Smith said. "The stunning artistry put into this poster makes it stand head and shoulders above any paper produced for the film."

Intensely competitive bidding pushed the only known copy of the extraordinary Metropolis (UFA-Cinema Art Ltd., 1928) Australian Pre-War Daybill well past its pre-auction estimate, ultimately bringing $215,100. Original paper for this genre-defining classic is among the rarest in the hobby, and ranks high on the list of posters coveted by the most serious of collectors.

The auction featured two offerings that drew $107,550, including a Supernatural (Paramount, 1933) One Sheet. Believed to be the most ever paid for any poster featuring Carole Lombard, this is one of just three copies known to exist. Lombard resisted playing the role because she viewed herself as a comedienne first and foremost, but turned in a stellar performance as the film's homicidal heiress that highlighted her dramatic range.

The other offering to realize the same price was a Frankenstein (Universal, 1931) Style A One Sheet, which is one of only six known copies in existence. This stunning stone litho one sheet, which is heavily coveted by serious collectors, depicts the horror classic that some consider the most influential film in Hollywood history. Not only did this adaptation of Mary Shelley's classic novel bring the young horror genre into the mainstream, but it also produced the horror vocabulary and imagery that remain today, including the mad scientist, the misunderstood monster, the angry villagers carrying torches, etc. – all horror film staples that originated in Frankenstein.

ThisThe Lady Eve (Paramount, 1941) One Sheet, which went for $83,650, spotlights the romantic comedy that revealed that Barbara Stanwyck and Henry Fonda were just as gifted as comedic actors as they were in dramatic features. One sheets are rare for this classic, which is based on the short story Two Bad Hats.

Other top lots included, but were not limited to:

· Casablanca (Warner Brothers, 1942) half Sheet Style B: $65,725

· The Thin Man (MGM, 1934) One Sheet Style D: $65,725

· Metropolis (UFA – Cinema Art Ltd, 1928)Australian Pre-War Daybill: $45,410

· Cavalcade (Fox, 1933) One Sheet: $45,410

· The Sin of Nora Moran (Majestic, 1933) One Sheet: $38,240

· Casablanca (Warner Brothers, 1940s) First Post-War Release Spanish One Sheet: $35,850

· Mr. Smith Goes to Washington (Columbia, 1939) One Sheet Style A: $33,460

· Frankenstein Meets the Wolf Man (Universal, 1943) One Sheet: $31,070

Heritage Auctions is the largest fine art and collectibles auction house founded in the United States, and the world's largest collectibles auctioneer. Heritage maintains offices in New York, Dallas, Beverly Hills, San Francisco, Chicago, Palm Beach, Paris, Geneva, Amsterdam and Hong Kong.

Steve Lansdale, Public Relations Specialist

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Ray, MI
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