Exhibitor's Campaign Manual (Jefferson Amusement Co, 1940). Hardboard Cover Three-Ring Binder, Filed Loose Pages (8.5" X 11"...

Description

Exhibitor's Campaign Manual (Jefferson Amusement Co, 1940). Hardboard Cover Three-Ring Binder, Filed Loose Pages (8.5" X 11"). Miscellaneous.
One of the most complete exhibitor "campaign manuals" we've run across. The binder contains almost weekly mimeographed flyers, handouts, and brochures, sent to local theatre managers in East Texas in 1940. Almost every conceivable aspect of film house showmanship is covered, from special Halloween events to how to arrange "auction nights" and theatre coupon nights! There's even an amazing nine page section on how to promote the 1940 re-release of the combo of The Bride of Frankenstein and Dracula's Daughter! Then there's an excellent condition oversize herald of an early "sex-sational" combo showing of Girls on Call and Under Age. An unrestored manual that displays signs of use. May include light edge or fold wear, minor tears to just one or two pages. Please see full-color, enlargeable image below for more details. Fine/Very Fine.

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