Universal Campaign Book (Universal, 1932-33). Exhibitor's Book (Multiple pages, 10" X 13.25")....

Description

Universal Campaign Book (Universal, 1932-33). Exhibitor's Book (Multiple pages, 10" X 13.25"). By the early 1930s, Universal was one of the biggest studios in Hollywood. After scoring hit after hit in the silent era, they triumphed in the early sound years with their legendary horror line-up, including Dracula (1931) with Bela Lugosi and Frankenstein (1931) with Boris Karloff. The beautiful exhibitor's book offered here captures the spirit of Universal at this exciting time, featuring adds for such legendary films as The Invisible Man (noted in here as starring Karloff, billed as "the master of the impossible in make-up" in an obvious attempt to make him the successor to the recently-departed Lon Chaney Sr.), The Old Dark House, Nana, Laughing Boy, and Once in a Lifetime, as well as a number of films that were announced but never made (one of the most intriguing is a double page ad for a Karloff movie called Cagliostro, about a man who had lived for thousands of years. Taking notice of the then-current craze for all things Egyptian, the screenplay was reworked to become The Mummy). Best of all, the book sports illustrations by some of the studio's greatest artists including Karoly Grosz, Kulz, A. M. Froelich, Mulford, Wynne W. Davies, and more. The book shows some slight fading on the cover, some light staining to the top edges of some of the pages, small edge tears and chips to a few pages, and a detached centerfold. In spite of these minor flaws, this is a terrifically attractive book that any collector will be proud to own. Fine.

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