The Lure of 'Hollywood': 1923 Movie Poster Brings $89,625 to Heritage Auctions' Vintage Movie Posters Auction

Consign your Movie Posters

Hollywood (Paramount, 1923). Style A One Sheet. Sold for: $89,625	Gilda (Columbia, 1946) Style B One Sheet. Sold for: $33,460	The Broadway Melody (MGM, 1929). One Sheet. Sold for: $31,070

A one sheet movie poster for the 1923 Paramount Pictures release, Hollywood, realized $89,625 in an auction of Vintage Movie Posters at Heritage Auctions, July 23-25. The graphically stunning and downright bizarre poster depicts the head of a large male, with the word "Hollywood" in relief across his forehead, as a daisy chain of females dance toward his open mouth. All prices include Buyer's Premium.

The decidedly peculiar poster does little to convey the story of Hollywood, one of hapless wannabe actress Angela, who comes to L.A. – grandpa in tow – and fails to find any work in Tinsel Town while seemingly every one of her relatives get snapped up for the movies. Short on story, the movie was more importantly a showcase of virtually every major movie star of the silent era as Angela, in her rounds of every casting office in town, encounters star after star in her own unsuccessful bid for a slice of fame's pie.

[ read more » ]

Lonesome Ghosts (RKO, 1937). Poster. Sold for: $21,510	This Gun for Hire (Paramount, 1942). One Sheet. Sold for: $20,315	Creature from the Black Lagoon (Universal International, 1954) Three Sheet. Sold for: $19,120